This content only has the purpose of showing my work for Promotica S.p.A.
Copyright © 2023. Promotica Spa. Al rights reserved.
THE PROJECT
B2B: PRESENTING A BRAND
IVV is one of the main and very few remaining glass factories that were born in Italy, that developed there and that still produce in the “Bel Paese”. The company, in fact, was founded in 1952 in San Giovanni Valdarno, in the heart of Tuscany, by a group of master glassmakers, whose objective has always been to guarantee a product that in its characteristic craftsmanship combines tradition and the culture of their land with a creative and constant innovation, inspiring a unique, authentic, updated and Italian style, and mixing different textures and optics with constant and essential artisan quality.
THE PROJECT
HISTORY AND TRADITION
A Made in Italy story, of people, craftsmanship and innovation. IVV is one of the main and very few remaining glass factories that were born in Italy, that developed there and that still produce in the Bel Paese. The company was founded in 1952 in San Giovanni Valdarno, in the heart of Tuscany, by a group of master glassmakers, whose objective has always been to guarantee a product that in its characteristic craftsmanship combines the tradition and culture of their land to a creative and constant innovation, presenting itself as one of the protagonists in the history of design thanks to a unique and authentic creativity, inspiring an original and Italian style, and mixing different textures and optics with the constant and essential artisan quality.
THE ART OF GLASS
IVV is among the protagonists in the history of design With iconic blown glass products for the table and for home furnishings, which have often anticipated trends and fashions, the IVV brand has always brought originality and uniqueness, combining the skills of the internal design structure with collaborations with renowned international designers. Furthermore, IVV has never lost a chance to express its personal creativity, establishing itself among the European protagonists in the production of hand-blown and hand-made glass and taking advantage of the skills of its master glassmakers in order to enhance the quality of its products: from transparency and brilliance of its glass, to the colour of the glasses given in the mass (important for users’ health and for durability, both at home and in catering).
OUR VALUES CRAFTSMANSHIP
At IVV we have always been able to maintain the artisanal component of the production of our glass unchanged, guaranteeing unparalleled quality and original design.
TRADITION and INNOVATION Our ambition has always been to bring together the past and the future in the present, combining our constant gaze on tradition original creativity and the spirit of innovation.
BOND WITH THE TERRITORY One of our main values lies in the union between past and future: the bond with our territory. San Giovanni Valdarno, in the province of Arezzo, and Tuscany are the birthplace of our brand and home for its development and growth.
QUALITY The quality of our glass is a value that we have never wanted to give up: transparency, brightness, brilliance and sound identify our works, guaranteeing not only the beauty of the product, but also the health of users and the durability of the products over time.
