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THE PROJECT
B2C: CREATING A TV SPOT’S SCRIPT
Coltellerie Berti, founded by David Berti, is a company that has been producing knives using a totally artisanal process since 1895. For four consecutive generations – first with David, subsequently with Severino, son of David, then with Alvaro, son of Severino, and today with Andrea, son of Alvaro – we continue to produce knives in the same place, in Italy, scrupulously following the tradition of Berti Artisan Method, handed down from generation to generation.
THE SCRIPT
What do we leave behind when all that remains of us is a memory?
How much of the people is left behind their work?
Of our values?
Our work is the creation of Civilisation.
In every knife we leave the imprint of the present, a tangible, authentic and immutable testimony of our history.
In every blade, in every handle, in every trunk: a piece of civilization is created, transformed, maintained.
Every piece is life. Unique, inimitable, imbued with the Professionalism, Passion and Precision of each craftsman.
In every knife there is a piece of us, a legacy for generations to come.
And from generation to generation
From people to people
since 1895 we have been passing down our values with valuable objects.
To guarantee professional quality in everyday life.
And thus remain a fixed point in time.
To create civilization. In each piece, a piece of us.
