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THE PROJECT
B2B: INTRODUCING A CAMPAIGN
Proposition of a loyalty campaign meticulously tailored according to the needs and expectations of Biedronka, the largest discount chain in Poland with 3,283 stores as of 2022 and 70,000 employees.Proposition of a loyalty campaign meticulously tailored according to the needs and expectations of Biedronka, the largest discount chain in Poland with 3,283 stores as of 2022 and 70,000 employees.
GANG LOKALNIAKOW
THE IDEA BEHIND THE PROJECT
Here, all the “citizens” take care of each other and their guests, and make sure that all the individuals, unique in their own ways, properly assume food that not only tastes good, but also is guaranteed to have high standards and great quality, with the final aim of achieving everyone’s goals and dreams – exploring the world, playing sport fully energized, having a healthy life. Biedronka’s Local Gang is made of the citizens of BIEDRONKOWO.
Biedronkowo is the allegory of Biedronka, its workers and its villagers, divided into two groups that peacefully and effectively co-live and co-depend, representing respectively Biedronka’s brands and their perks, and Biedronka’s specific target groups.
Biedronkowo is the place where quality meets ambitions and passions, where high standards are the main priority and dreams are the center of everyone’s interest. The village is divided between those who have something to offer and those who are learning and receiving this exact education. It is always a good time to learn, and the younger generation of Biedronkowo, which includes Agnieszka, Olek and Lutek, knows it, and are ready to put passion and dedication into learning from experts, such as Mitosz and Marek.
Here, all the “citizens” take care of each other and their guests, and make sure that all the individuals, unique in their own ways, properly assume food that not only tastes good, but also is guaranteed to have high standards and great quality, with the final aim of achieving everyone’s goals and dreams – exploring the world, playing sport fully energized, having a healthy life..
