Teresa Bigioli

THE IDEA BEHIND THE PROJECT

CREATION OF A FICTIONAL BRAND AND ITS BRAND IDENTITY

UPARTMENT belongs to my Salzburg Universität semester, when my group and I were asked to work on a personal project to create a successful communication strategy starting from the Business Model Canvas.

UPARTMENT is a project built on the idea of sustainable and ethical housing,
a real estate brand focused on the promotion of environmentally friendly
and cutting-edge houses and apartments.

We change the world by making it more sustainable.

TARGET/ CUSTOMERS & BENEFICIARIES

Young, middle class adults (18-30), looking for a house that guarantees sustainability and return of investment through high independence standards and that’s sufficient on its own.

Educated people in terms of climate change and aware of its consequences on the environment and on Earth’s, that are interested in sustainability and willing to work to change the actual course of things future.

CHANNELS & CUSTOMERS’ ENGAGEMENT

• Website;
• Social Media (Facebook, Instagram, X) also by creating online groups to connect people;
• Physical meet-ups to deepen the relation with and within the community and keep the community engaged and informed.