GHEPARD ITALIA NEW BRAND IDENTITY
Ghepard Italia was born from the passion for design, innovation and quality. Founded by a team of experts in the leather goods and travel accessories sector, the company stands out for its creation of suitcases, bags and backpacks. From the very beginning, Ghepard products aim to combine aesthetics and functionality in an impeccable way. In this way, the style takes on a dynamic character and always keeping pace with the times, if not even anticipating them.
CREATING A BRAND IDENTITY
The creation of a bold image for a gritty product, able to stand out for its elegance and impeccable versatility. An identity that wants to represent a product suitable for the highest demands, which allows you to carry out your ambitions thanks to the constant support and guarantee of a quality product with impeccable look.
The new identity of Ghepard Italia was precisely to emphasize the dynamic energy of the product, underlining its quality at everyone’s reach. A combination of Italian style and design for those who believe in the power of aesthetics and accessories.
Both the graphics are bold, and they impose themselves with force to represent the same buyer person of the product.
The dress and accessories must convey a sense of prestige, quality and respectability. In this sense, clothing goes from being a secondary element to being the key to Christian’s success, which distinguishes him from his colleagues. The dress is a monk if it can represent the character of the one who wears it!
SOCIAL MEDIA FOR GHEPARD ITALIA
Starting from the creation of buyer persona, I worked in collaboration with XXX to create a profile that could match the new brand identity for Ghepard Italia.
Discover here my work for the company’s social media as well as the creation of the new brand identity
