Teresa Bigioli

THE IDEA BEHIND THE PROJECT

BRAND PROMOTION AND COMMUNICATION CAMPAIGN

A fictional travel agency called Now Where, focused on the promotion of its fully programmed travels, which allow customers to «just be there» and just «pack their stuff» to fully enjoy the experience thanks to the company’s complete support with organisation

The creation of this fictional brand included:
logo design, campaign strategy, adv placement, copy creation.

TARGET/ CUSTOMERS & BENEFICIARIES

25-50 middle/upper class adults, especially couples and families, with a passion for traveling but without time or will to organize a trip of this calibre.

Adventurers who want to make memories without having to think about the planning behind it, as well as practical people who don’t want to waste time on organization, but rather «just be there.»

Rather spending time working and have someone else do the planning rather than saving by organising themselves.

MEDIA MIX

Open: short videos and ads on social media, through SERP as well as billboards

CHANNELS & CUSTOMERS’ ENGAGEMENT

• Website;
• Web advertising
• Social Media (Facebook, Instagram, X)

TRAVEL GEAR
BRESCIA, ITALY